research

Jonathon_Hutchinson_Digital_Intermediation
Digital Intermediation: A study of automated media influencers
Digital Intermediation: A study of automated media influencers 1024 683 jonathonhutchinson

Social media audiences consume approximately three percent of the entire amount of content published across platforms (Bärtl, 2018). Of this three percent, a small number of popular digital influencers create that content, for example Casey Neistat, Logan Paul, or Zoella that, arguably, leads to media homogenisation through the limited focus of popular themes and topics.…

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