Tag Archive for: Vietnam

Man thinking about research in 2025

New year. New me.

That seems to be the catch cry on every piece of social media coming my way just now. That couldn’t be further from the truth for my professional world! I think I want go with the catch cry from my new neighbour – ‘just stand up’ (which is a reference to trying to get out of bed in the early morning when doing a marathon training block). I think ‘just stand up’ can actually apply to much of my life this year.

There will be new things underway, which one would expect, but it is much the same in my research world. I did spend some time as I started back at work thinking about research in 2025 – grants, projects, outputs, conferences. I think is especially important given I will be on research leave for the second half of this year.

Let’s break my thoughts down (realistically, this is a bit of a roadmap for me to follow this year to keep track of things).

Research Ares of Interest – in development

Social Media Disengagement – could be helpful to revamp this area in 2025.

Vietnam – Phase 1 of Sydney Vietnam Media Innovation Hub.

WeChat Official Accounts – working on TikTok scraper with Sydney Informatics Hub.

Media policy – continuation of research into media and its regulatory/governance approaches.

TikTok – creator culture based on Discovery Project work.

Underspheres – continuing GenAI work with Stilinovic and Bailo.

Projects Underway

TikTok Discovery Project

IDPO

Vietnam Platforms

Conferences

International Communication Association (ICA) – Denver Colorado, 12-16 June. Papers to present: Moral Media Panics (rejected), Creative underspheres (rejected), Creator Studies (under review).

International Association of Media and Communication Research (IAMCR) – Singapore, 13-17 July. Papers in preparation: Media Moral Panics (Humphry & Page Jeffery); WeChat Official Accounts (Dwyer, Xu & Wang); Vietnam Platform Studies (Solo).

Association of Internet Researchers (AoIR) – Brazil, 15-18 October. Papers in Preparation: Media Moral Panics (Humphry & Page Jeffery); Vietnam Platform Studies (Solo).

Australia and Aotearoa New Zealand Communication Association (AANZCA) – Sunshine Coast, November (?). Papers to present: Vietnam Platform Studies (Solo).

Grants

Preoccupied by platforms: Vietnam and its platform society. Department of Foreign Affairs and Trade, 2025.


Understanding and preventing social media-driven ‘performance crime’
. Australian Research Council Discover Project Scheme, 2025.

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Standard Measures of Effect (LOE2). Department of Defence, 2025.

Grants in Development

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GenAI Influencers – Ikea Foundation.

Vietnam Platformization – International Initiative for Impact Evaluation.

Outputs

Revisit Hobbs and I article from 2021, political influencers

Recast failed Journal of Computer Mediated Comms article for Qual Research/International Journal of Qual Methods

Caring as Journalistic Practice with Diana Bossio (Digital Journalism)

Matchpoint for Creativity with Chunmeizi Su for SI Global Media & China

Media as Method with Justine Humphry and Olga Boichak for Qual Methods

Moral Media Panics with Justine Humphry, Cat Page Jeffery for Children and Media

PSM and Media Industries for RIPE book (solo)

Outputs Under Review

AI and Creative Industries with Terry Flew and Wenjia Tang, Book Chapter

Vietnamese Digital Media (solo), Media International Australia

Creative Underspheres with Stilinovic and Bailo, New Media & Society.

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So, there’s quite a bit underway and in development in my research land for 2025. Guess I just need to stand up and get it done. I’m very much looking forward to continuing this work while also spending the second half of this year seeking my next area of scholarship and commencing work on book number four.

Yesterday, I attended the Sydney Vietnam Innovation Symposium both as a delegate and as an invited speaker. The event is a major milestone in the development in the work so far from our Sydney Vietnam Academic Network, which now has incredible support from the University of Sydney, the NSW Government, the Department of Foreign Affairs and Trade (DFAT), and Austrade among many others. A big congratulations to Professor Greg Fox and Associate Professor Jane Gavan for their tireless work in this space, and for such a successful symposium.

It seems the ‘physical’ Network will be realised sooner rather than later.

There were a a great number of addresses, roundtables and research presentations during the day which provided such a solid foundation for the next five to ten years of work in the country (apparently it takes 20 to 30 years to do research in Vietnam, as one of the presenters noted!).

Speakers

Dignitaries of the morning included:

  • Professor Mark Scott, Vice Chancellor and President of the University of Sydney
  • Honourable Minister Mr Bri Anoulack Chanthivong, NSW Minister for Innovation, Science and Technology & Minister for Trade
  • Honourable Bui Thanh Son, Minister of Foreign Affairs for the Socialist Party, Vietnam

Some of the crucial take aways included the fact that Vietnam is number 13 in the top 20 countries Australia has included in the Australian Innovation Strategy, its GDP was $6billion in 2022, NSW is committed to working with the country, it is a model of how countries can bring their people out of poverty through economic transformation, there is a strong focus on its tech precinct and ‘night time’ economies.

The event was also a celebration of 50 years of collaborative science and technology research between Australia and Vietnam.

Opportunities

One of the huge research potentials is the Aus4Innovation hosted by CSIRO. The Aus4Innovation scheme is:

Aus4Innovation is an AUD$33.5 million development assistance program that aims to strengthen Vietnam’s innovation system, prepare for and embrace opportunities associated with Industry 4.0, and help shape Vietnam’s innovation agenda in science and technology. Through the Aus4Innovation program, Australia and Vietnam will work together to explore emerging areas of technology and digital transformation, trial new models for partnerships between public and private sector institutions, and strengthen Vietnamese capability in digital foresight, scenario planning, commercialisation, and innovation policy.

https://research.csiro.au/aus4innovation/

It’s great for agriculture just now, but they do rotate the focus – keen to keep an eye on this scheme for when its digital comms time.

Layton Pike (RMIT) spoke about the pioneering work that had been done by RMIT in Vietnam and that approaching the country as a consortium of universities is better than vying for leadership. There are 100million people with about 22 million students – one university can’t service all of those students. He also made me aware of the Australian Vietnam Policy Institute (AVPI) which is a useful clearing house of research and public poloicy. Excellent resource.

I also met Ngheim Long, the President of the Vietnamese Australian Scholars & Experts Association (VASEA). They are a reasonably new organisation, but seem to be an emerging peak body for Vietnamese scholars.

And while I missed this year’s round, the New Colombo Plan PhD Scholarship scheme will be front and centre for 2025 research. Engaging a cross-country PhD seems like the obvious way to build research momentum now.

Research

One thing that blew my mind came from the Medicine Faculty, specifically a cancer researcher. Professor Robyn Ward is my new favourite human in the world. Beyond just a stellar career of health research, she and her team have been tasked with addressing a Research Impact Assessment Framework. It feels like there is qualitative research trickling into the Sciences here? Anyway, it was a revelation to think about these things from a Medicine perspective, such as multiple stakeholder perspectives on impact (for me I read that as cultural value). So establishing a framework that is designed by the stakeholders on what they think is important – in this case knowing something works, culture, partnerships, sustainability, engagement, etc. etc. This can then result in a ‘score card’ to measure research engagement based on the importance to a variety of stakeholders. WHAT IF I DID THIS FOR CULTURE? Theme 1 of my Future Fellowship just became so much more interesting now… A Cultural Impact Assessment Framework.

Also, I spoke. It was a kind of tough crowd as the majority of delegates were Health Science, Medicine and Science scholars (we are only three from FASS – Museum Studies, Economics and Media Comms)